Dr Eric Jensen is Associate Professor of Sociology at the University of Warwick, where he teaches on research methods, media audiences and social change, and principles of public engagement with science. Eric has conducted evaluation studies at the National Gallery (London), Imperial War Museum, London Zoo, British Museum, the World Association of Zoos and Aquariums, University of Cambridge Museums, Cheltenham Literature Festival, Cheltenham Science Festival and Cambridge Science Festival (UK), and many other informal learning institutions, as well as commissioned research for UK government bodies, including Defra. His research has been published in dozens of peer-reviewed journal articles and books, including journals such as Nature, Visitor Studies, Public Understanding of Science, Conservation Letters and Conservation Biology. He has two forthcoming books with Cambridge University Press (‘Making the most of public engagement events and festivals’ and ‘From conservation education to public engagement with wildlife conservation’), and a research methods textbook just published by SAGE entitled 'Doing Real Research'. He has a PhD in sociology from the University of Cambridge.