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Melisa Basol

Melisa Basol

  • Alumni
  • 2018
  • Germany
  • PhD Psychology
  • Pembroke College

Dr Melisa Basol is a Social Psychologist and part of the 2022 Class of Forbes 30 under 30.

In collaboration with the UK Cabinet Office (and supported by UNESCO, UN, and WHO), Melisa co-developed 'Go Viral!', a gamified intervention to combat the threat posed by COVID-19 misinformation and conspiracies. 'Go Viral!' has been played over 1.5 million times since it's launch and is now available in 10+ languages.

Melisa also collaborates with the Stanford Health Communication Initiative and Duke University's efforts to fight vaccine hesitancy. She enjoys public engagement (e.g., BBC World, TedX) and continues to advise governmental institutions (e.g. EU Commission, NATO) on evidence-based policy-making.

As a Gates Scholar at the University of Cambridge, she read Psychology and focused on persuasion and resistance against misinformation through inoculation theory. Alongside numerous peer-reviewed scientific publications, Melisa was also awarded the WhatsApp Research Grant for Misinformation to help develop, test, and launch interventions against the spread of harmful misinformation on WhatsApp in India, Brazil, and the UK.

The Scholar magazine is written by Scholars and Alumni and covers a range of topics. It aims to provide a window on to the work, research and activities of Gates Cambridge Scholars and Alumni to both the Scholar and Alumni community and the wider world.

From 2004 to 2020 The Scholar was published in print. You can download PDF versions of these below.

From 2021 The Scholar has been published as an on-line only microsite:

2021 – www.thescholar2021.com

2022 – www.thescholar.online

All views expressed in The Scholar magazine are those of the contributors alone – content does not represent the views of the the Gates Cambridge Trust, the Gates Cambridge Scholars’ Council or University of Cambridge.

 

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