Dr Melisa Basol is a Social Psychologist and part of the 2022 Class of Forbes 30 under 30.
In collaboration with the UK Cabinet Office (and supported by UNESCO, UN, and WHO), Melisa co-developed 'Go Viral!', a gamified intervention to combat the threat posed by COVID-19 misinformation and conspiracies. 'Go Viral!' has been played over 1.5 million times since it's launch and is now available in 10+ languages.
Melisa also collaborates with the Stanford Health Communication Initiative and Duke University's efforts to fight vaccine hesitancy. She enjoys public engagement (e.g., BBC World, TedX) and continues to advise governmental institutions (e.g. EU Commission, NATO) on evidence-based policy-making.
As a Gates Scholar at the University of Cambridge, she read Psychology and focused on persuasion and resistance against misinformation through inoculation theory. Alongside numerous peer-reviewed scientific publications, Melisa was also awarded the WhatsApp Research Grant for Misinformation to help develop, test, and launch interventions against the spread of harmful misinformation on WhatsApp in India, Brazil, and the UK.
University of Wales, Aberystwyth
University of Cambridge