My early stint as the youngest intern in the upper house of the Indian parliament and more recently, on an election campaign for the Minister of Industry and Commerce, as well as devouring narrative non-fiction fuelled a resolve to bend the arc of my environs. Thus, being offered a scholarship with an emphasis on leveraging one's education to grapple with the thorniest challenges in the world is an incredibly salient milestone. While my experience as a research lead at King’s introduced me to organisational theory, independently exploring the notions of dynamic capabilities and the innovators’ dilemma that established behemoths face allowed me to make sense of both impact driven startups in Mumbai and fintech upstarts bent on scaling up that I had encountered in London. This led me to my degree and now I plan to use the tripartite lenses of innovation, strategy and organisation to unpack the conception of imprints as internal startups in the publishing industry; hedging risks through different kinds of title acquisitions and continually remoulding the cultural strategy of the business to capture the zeitgeist.